In popular culture, the term “Zen” has lost almost all meaning. Sadly, it is no longer a noun that refers to a Japanese school of Buddhism. Instead, it is now an adjective that connotes anything that is “cool” or “relaxing” or “minimalist”. It is an aesthetic type of design element. It also refers to a commodified form of self-help through mindfulness. As a lay person I understand this but as a Buddhist minister it still frustrates me.

Recently, a Zen candle appeared on my kitchen table. I like it and it smells great but it still provokes a negative reaction within me. It is sad that a great Buddhist tradition has been reinvented in America as a candle.

How this happened to Zen and not to Shin is very interesting and is discussed in two recently published books. One Zen, Mind Sky – Zen Teaching on Living and Dying by Jakusho Kwong, and the other Shin, The Promise of a Sacred World – Shinran’s Teaching of Other Power by Nagapriya.

First, we will hear from the Zen side of the house.

“People find that this form of meditation is a way to ease anxiety and stress, and it has become hugely popular and widespread. Ever since Time magazine devoted its cover and full issue to the “Mindfulness Revolution” in 2014, there have been endless articles and bestselling books – even monthly magazines – devoted to the subject of mindfulness. But without some spiritual foundation, meditation practice doesn’t go very far. Mindfulness programs are marked commercially and are found in large corporations, public schools, and government agencies. Corporate mindfulness programs are intended, essentially to increase workers’ productivity through stress reduction. Mindfulness has become commodified to such an extent that I am reluctant now even to use the term.” (Page 4)

Second, the Shin response.

The reason for this may be due to the following.

“Shinran’s vision is, in some ways, brutal. It is an assault on the notion of personal growth and self-development. It is an assault on human autonomy. It is an assault on the idea that I can redeem myself. Unlike Zen ..., which emphasize personal effort and discipline as a means to ‘advance’ on the spiritual path, the Shin perspective only becomes relevant to someone prepared to abandon this self-directed project. Better, it speaks to those who have no choice but to abandon this project because it has burnt itself out. It requires us to surrender the ambition to redeem ourselves and to recognize that liberation occurs when ego-driven effort collapses.” (Page 18)

One solution, some may say, is to start marketing Shin candles as soon as possible but of course this is the wrong approach. We are actually very lucky that, as Shin Buddhists, we still have control of our message, our brand is still intact. We still have the opportunity to connect with others. We are free to infuse the term “Shin” with meaning that is authentic to our tradition. We might say that our candles represent the light of wisdom and the warmth of compassion which embrace all beings just as they are. I think the message of wisdom and compassion is much more appealing than the scent of white ginger and amber.

In gassho, Rev Jon Turner